Short answer: Yes, most food trucks benefit from a simple website, even with a strong Instagram. A website gives you one permanent place for this week’s locations, your full menu and catering enquiries, and it’s what shows up when people Google your truck’s name. It doesn’t need to be big: three or four pages kept up to date is enough.
Isn’t Instagram enough?
Instagram is brilliant for showing off your food. But it has limits:
- Posts get buried. Your location for Saturday disappears under newer posts.
- Not everyone uses it. Event planners and corporate clients often search Google, not Instagram.
- You don’t control it. Account issues or algorithm changes can cut you off from customers overnight.
- It’s hard to take bookings. Catering enquiries get lost in DMs.
A website works alongside Instagram, not instead of it. Your bio links to the site, and the site shows your latest posts.
What a food truck website should include
- Where you’ll be this week: days, times and locations, easy to read on a phone
- Your menu with prices and dietary labels (vegan, gluten-free, halal)
- Catering and events: what you offer and an enquiry form asking for date, guest numbers and location
- Photos of your food and truck
- Your Instagram feed, so the site always looks fresh
- Contact details and a tap-to-call button
- Your Google Business Profile linked, so people find you on Maps
Catering is where the money is
For many food trucks, private events like weddings, birthdays and corporate lunches are the most reliable income. People planning events search things like “food truck catering Melbourne” and expect a proper website with clear information and an easy way to enquire. A simple catering page with a form can pay for your website many times over.
Keeping it up to date without the hassle
The biggest worry for food truck owners is keeping weekly locations current. The easiest fix is a done-for-you service where you simply text your schedule and it’s updated for you. With Fifty Site, location and menu updates count as small changes and are included in your plan.
What it costs
A done-for-you food truck website with Fifty Site starts at $50 a month on a yearly plan, with setup free and hosting, domain and security included. Pro ($99 a month yearly) adds next-day changes, handy when your locations change weekly, plus a fuller catering request form.
Getting started
- Send your logo, a few food photos and your menu.
- Share your usual weekly schedule.
- Tell us what events you cater for.
- You’re usually live within a week.
FAQ
How often can I change my locations?
As often as you need. Text or email your schedule and it’s updated.
Can people book my truck online?
Yes, through a catering enquiry form that collects the details you need to quote.
Will my Instagram posts show on the site?
Yes, your latest posts can appear automatically.
See websites for food trucks and get your truck online from $50 a month.